"MORE Than One Website Per Company!?!"
-by Andrew Greenstein, self-made multimillionaire

  Most "legitimate" companies tend to create only one website to represent their products and/or services. Those that have many sites are often regarded as "spammers" and sometimes even blacklisted from major search engines. That makes sense because companies with multiple sites typically just create mirrored (or mostly mirrored) carbon copies of themselves. Search engines view this behavior as contradictory to providing their end users with a good, content-rich web surfing experience. In contrast, I have experienced that there is a legitimate way, to have MULTIPLE websites for one COMPANY...and there are some VERY GOOD and VERY LUCRATIVE reasons to do it:

   In the world of OFFline marketing, major corporations like Coca-Cola, McDonald's, and Geico, certainly don't have just ONE magazine ad or just ONE television commercial. Actually, they have a multitude of different campaigns. I endorse a similar strategy when it comes to business promotion through websites.

    Let's say you are going to create a company that sells information about training pets via the Internet. You've written several informationals and you have them for sale on your site. You've optimized your pages, gotten people to link to you, applied my other proprietary tactics (that I can't tell you about until you take the course because they are SO unique!)...and now sales orders are beginning to come in...Understand that whenever someone buys from you, they are likely visiting a number of competitor sites first. If you have 9 competitors with similar offers, you have a 1 in 10 chance that the consumer will make their purchase at YOUR site. The search results might look something like this:

Competitor
Your Site
Competitor
Competitor
Competitor
Competitor
Competitor
Competitor
Competitor
Competitor

---BUT when you create MORE unique sites in the same industry, now the searcher's choice may look more like:

Search Results:
Competitor
You
Competitor
You
You
Competitor
Competitor
You
Competitor
You
 

Now you have a FIFTY percent chance that the purchase will be at YOUR site and...what if you add even MORE sites?

(*SEO and appearing high enough in listings to make this possible will, of course, be discussed in the course---but even if you DIDN'T optimize your sites to appear high in the rankings, the mere existence of more sites/pages increases the number of people finding YOU in some form---instead of finding your competition. In fact, it also increases the amount of natural language you're putting out on the 'net. A lot of people get too hung up on "being #1" on a certain keyword or key phrase. They may spend months or years achieving a top 10 ranking on Google whenever someone searches for "Pet food" but what happens when someone types in a more natural search like "Different kinds of food for pet Chihuahuas" ?!?-- The search results change completely! The more specific content you have out there in more varied forms, the more likely it is that ONE [or more] of your sites will come up SOMEWHERE in the search results regardless of what variation of your product/service is searched for! -- Can you handle THAT with just one site? Sure! I encourage sites with lots of content-rich pages but if you add MORE sites with MORE subtopics and they ALL have content-rich pages, EVEN BETTER...and...as we'll discuss in the 12 week class, it is EASY to find CHEAP "starving" writers online to create hundreds of pages of unique content for you while you sit back and do "more important things." Or, of course, you can get busy and write them yourself!)

So.... at this point you may be wondering: "But if I make multiple websites, aren't I just competing with myself?" Not if you do it the way I will teach you in one of our sessions that focuses on unique Internet marketing of your business; For one thing, every site you create is going to have a different look, different wording-- the money is just going to wind up in the same bank account at the end (yours!). This is analogous to my example of offline companies creating multiple flyers, magazine ads, or TV/radio commercials. You are a) appealing to different TASTES (some people prefer blue sites, some prefer red sites, etc;) and b) you are statistically increasing the likelihood that when they are done making a purchase and ready to buy, they will be on one of YOUR sites. One of the companies I presently own is a resume writing service---but it has MANY websites like ResumesGuaranteed.Com, Resume-Perfection.Com, Resume-Crafters.Com, and more. EACH of these sites receives traffic, sales, and decreases the likelihood of my clients purchasing from my competitors.

Another way to create a number of sites is to divide sites into subtopics. Let's say, for example, you're still selling information on pet training. Your main/first site might have all of your different informationals for all different kinds of pets but THEN, why not create one site specifically for training Chihuahuas? Why not create one site dedicated specifically to training cats? The list goes on and on. If you do this legitimately and actually create unique content, the search engines will FAVOR it! Since your sites will be more targeted, you'll also more than likely experience a higher conversion rate (meaning, the percentage of people who make PURCHASES from your site after browsing it). Let's go back to my resume company, in addition to the variations I showed you previously, I also created MANY related "subtopic"  websites like Sales-Resumes.Com, Federal-Resumes.Us, Exec-Resumes.Com, and dozens more. Each one not only keeps people going from my site to my site to my site...(well, you get the picture)--but also improves the CONVERSION rate; I get more "buys" per click on a topic-specific site than I would on an equivalent non-specific site like resumesguaranteed.com (though the latter still serves an important marketing purpose as well).

You can even launch your secondary/subtopic sites on the pay-per-click engines and have multiple listings (and you WON'T just ultimately pay more per click/conversion--I'll explain why in the course!). Those of you who have some Internet marketing background are still probably wondering "OK, but it's still self-competition? Wont I get banned or in trouble? NO! Again, not if you do it legitimately, how I show you. After all, 3 competitors are all allowed to have one site each and compete, right? So I say create a successful site and then recreate it all over again...and again..and again. Each time you do it, create it a new way-- make it a truly unique, content-rich, high-value site. If Jo Blo is allowed to create one tomorrow and compete with you, then legitimately become Jo Blo. In the 12 week Prosperity In Your Pajamas course, this'll be one of the zillions of things I show you how to do effectively.

Obviously, there's a lot more to it and, if you're new to these concepts, it may even seem overwhelming. No worries! During our 12 week course, I will discuss easy, low-cost (even virtually no-cost!) ways to create numerous sites at a quick pace and to avoid "competing with yourself." Together, we will make this strategy second nature to you!